Quelch, John A.
Cases in advertising and promotion management - 2nd ed. - Plano, Tex. The New American Library 1987 - 759 p. 25 cm.
002060 V 063
0256037132
Advertising
Sales promotion
Advertising--Case studies--Case studies
659.1 / C338
Cases in advertising and promotion management - 2nd ed. - Plano, Tex. The New American Library 1987 - 759 p. 25 cm.
002060 V 063
0256037132
Advertising
Sales promotion
Advertising--Case studies--Case studies
659.1 / C338