Mazzarella, William, 1969-
Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella. - Durham : Duke University Press, c2003. - xi, 364 p. : ill. ; 25 cm.
Includes bibliographical references (p. [331]-349) and index
Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing ’the Indian consumer’.
Advertising--India
Advertising--Social aspects--India.
Marketing--India
659.1/0954
Shoveling smoke : advertising and globalization in contemporary India / William Mazzarella. - Durham : Duke University Press, c2003. - xi, 364 p. : ill. ; 25 cm.
Includes bibliographical references (p. [331]-349) and index
Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing ’the Indian consumer’.
Advertising--India
Advertising--Social aspects--India.
Marketing--India
659.1/0954
