Ritzer, George.
The McDonaldization thesis : explorations and extensions / George Ritzer. - London ; Thousand Oaks, Calif. : SAGE Publications, 1998. - viii, 212 p. ; 24 cm.
Includes bibliographical references (p. [192]-201) and indexes.
McDonald’s Corporation--Influence.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
381/.13
The McDonaldization thesis : explorations and extensions / George Ritzer. - London ; Thousand Oaks, Calif. : SAGE Publications, 1998. - viii, 212 p. ; 24 cm.
Includes bibliographical references (p. [192]-201) and indexes.
McDonald’s Corporation--Influence.
Franchises (Retail trade)
Marketing.
Consumption (Economics)
381/.13
