Quelch, John A.
Cases in advertising and promotion management - Plano, Tex. Dell Publishing Co. Inc. 1987 - 759 p. 25 cm
001643 V 064
256037132
Advertising
Sales promotion
Advertising--Case studies--Case studies
659.1 / C338
Cases in advertising and promotion management - Plano, Tex. Dell Publishing Co. Inc. 1987 - 759 p. 25 cm
001643 V 064
256037132
Advertising
Sales promotion
Advertising--Case studies--Case studies
659.1 / C338