Cateora, Philip R.

International marketing / Philip R. Cateora ; John L. Graham - 13th ed - Boston : McGraw-Hill/Irwin, 2007 - 702 p.; 28 cm.

0071105948 9780071105941


Export marketing
International business enterprises
Internationales Marketing
Tiếp thị quốc tế

658.848 / I-61

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