Cateora, Philip R.
International marketing / Philip R. Cateora ; John L. Graham - 13th ed - Boston : McGraw-Hill/Irwin, 2007 - 702 p.; 28 cm.
0071105948 9780071105941
Export marketing
International business enterprises
Internationales Marketing
Tiếp thị quốc tế
658.848 / I-61
International marketing / Philip R. Cateora ; John L. Graham - 13th ed - Boston : McGraw-Hill/Irwin, 2007 - 702 p.; 28 cm.
0071105948 9780071105941
Export marketing
International business enterprises
Internationales Marketing
Tiếp thị quốc tế
658.848 / I-61