Smith, P. R.
Marketing communications : an integrated approach / P.R. Smith, Jonathan Taylor - 4th ed. - London : Kogan Page, 2004 - xvi, 696 p.; 25 cm.
9780749442651
Communication in marketing
658.802 / M345
Marketing communications : an integrated approach / P.R. Smith, Jonathan Taylor - 4th ed. - London : Kogan Page, 2004 - xvi, 696 p.; 25 cm.
9780749442651
Communication in marketing
658.802 / M345