Doyle, Peter
Marketing management and strategy / Peter Doyle - 3rd ed. - New Jersey : Prentice-Hall, 2002 - 446 p.; 24 cm.
273651501
Marketing management
Marketing strategy
658.8 / M345
Marketing management and strategy / Peter Doyle - 3rd ed. - New Jersey : Prentice-Hall, 2002 - 446 p.; 24 cm.
273651501
Marketing management
Marketing strategy
658.8 / M345