Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed - New Jersey : Prentice Hall, 2003 - 788 p.; 29 cm.
131105833
Brand name products --Management
Hàng hiệu --Quản lý
658.827 / S898
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed - New Jersey : Prentice Hall, 2003 - 788 p.; 29 cm.
131105833
Brand name products --Management
Hàng hiệu --Quản lý
658.827 / S898
