Brand new China : (Record no. 38462)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00882nam a2200205 p 4500 |
| 001 - CONTROL NUMBER | |
| control field | TVL140001407 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211111143530.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 141111s2008 mau vie d |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | vie |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.10951 |
| Edition number | 22 ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wang, Jing, |
| Dates associated with a name | 1950- |
| 245 10 - TITLE STATEMENT | |
| Title | Brand new China : |
| Remainder of title | advertising, media, and commercial culture / |
| Statement of responsibility, etc. | Jing Wang. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cambridge, Mass. : |
| Name of publisher, distributor, etc. | Harvard University Press, |
| Date of publication, distribution, etc. | 2008. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 411 p. : |
| Other physical details | ill. ; |
| Dimensions | 22 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 357-392) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| Geographic subdivision | China. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| Geographic subdivision | China |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Sách |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Không cho mượn | Khoa Nhân học - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Khoa Nhân học - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Khoa Nhân học | 11/11/2021 | 659.10951 | AV1600 | 11/11/2021 | 11/11/2021 | Sách |
