Global marketing management : (Record no. 42820)
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000 -LEADER | |
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fixed length control field | 00601nam a22001817a 4500 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 220415s1989 enk eng |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 205118291 |
041 0# - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.8 |
Item number | G562 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Toyne, Brian |
245 10 - TITLE STATEMENT | |
Title | Global marketing management : |
Remainder of title | a strategic perspective / |
Statement of responsibility, etc. | Brian Toyne, Peter G. P. Walters |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Boston : |
Name of publisher, distributor, etc. | Allyn and Bacon, |
Date of publication, distribution, etc. | 1989 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xx, 747 p.; |
Dimensions | 25 cm. |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Export marketing |
General subdivision | Management |
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | International business enterprises |
General subdivision | Management |
700 1# - ADDED ENTRY--PERSONAL NAME | |
Personal name | Walters, Peter George Pakenham, |
Dates associated with a name | 1946- |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | |
Koha item type | Sách |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
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Không cho mượn | Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Trung tâm Đào tạo Quốc tế | 15/04/2022 | 658.8 G562 | 300200000340 | 10/07/2022 | 10/07/2022 | Sách |