The effective use of advertising media : (Record no. 42972)

000 -LEADER
fixed length control field 00502nam a22001697a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220415s1992 enk eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 712654976
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13
Item number E27
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Davis, Martyn P.
245 10 - TITLE STATEMENT
Title The effective use of advertising media :
Remainder of title a practical handbook /
Statement of responsibility, etc. Martyn P. Davis
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Salt Lake City :
Name of publisher, distributor, etc. Century Business,
Date of publication, distribution, etc. 1992
300 ## - PHYSICAL DESCRIPTION
Extent 304 p.;
Dimensions 24 cm.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising media planning
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Sách
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Full call number Barcode Date last seen Price effective from Koha item type
        Không cho mượn Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh Trung tâm Đào tạo Quốc tế 15/04/2022 659.13 E27 300200000053 10/07/2022 10/07/2022 Sách

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