Marketing communications : (Record no. 52806)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00643nam a22002177a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 230801s2004 enk eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 749442654 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USSH |
| Language of cataloging | vie |
| Transcribing agency | USSH |
| Description conventions | AACR2 |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | S6421 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Smith, P. R. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing communications : |
| Remainder of title | an integrated approach / |
| Statement of responsibility, etc. | P. R. Smith, Jonathan Taylor |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | London : |
| Name of publisher, distributor, etc. | Kogan Page, |
| Date of publication, distribution, etc. | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 696 p. ; |
| Dimensions | 25 cm. |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Communication in marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social media |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Truyền thông trong marketing |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Truyền thông xã hội |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Taylor, Jonathan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Sách |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Không cho mượn | Khoa Báo chí và Truyền thông - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Khoa Báo chí và Truyền thông - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh | Khoa Báo chí và Truyền thông | 01/08/2023 | 658.8 S6421 | BCTT0561 | 01/08/2023 | 01/08/2023 | Sách |
