Bước chuyển Marketing : (Record no. 54460)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00808nam a22002057a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 240126s2011 vm vie |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | USSH |
| Language of cataloging | vie |
| Transcribing agency | USSH |
| Description conventions | AACR2 |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | B557C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Bước chuyển Marketing : |
| Remainder of title | cách tiếp cận mới để tìm kiếm lợi nhuận, phát triển và đổi mới / |
| Statement of responsibility, etc. | Philip Kotler, Dipak C. Jain, Suvit Maesincee ; Nguyễn Hiền Trang dịch. |
| 246 10 - VARYING FORM OF TITLE | |
| Title proper/short title | Marketing moves : a new approach to profits, growth, and renewal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | TP. Hồ Chí Minh : |
| Name of publisher, distributor, etc. | Trẻ, |
| Date of publication, distribution, etc. | 2011 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 259 tr. ; |
| Dimensions | 21 cm. |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Management. . |
| 650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Quản lý. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jain, Dipak C. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Maesincee, Suvit. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Nguyễn, Hiền Trang, |
| Relator term | dịch |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Sách |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Không cho mượn | Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh | Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh | Khoa Quan hệ quốc tế | 26/01/2024 | 658.8 B557C | 202110001382 | 26/01/2024 | 26/01/2024 | Sách |
