The Global Brand : (Record no. 54478)

000 -LEADER
fixed length control field 00650nam a22001937a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240126s2008 nyu eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0230606229
040 ## - CATALOGING SOURCE
Original cataloging agency USSH
Language of cataloging vie
Transcribing agency USSH
Description conventions AACR2
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Item number G562
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hollis, Nigel
245 14 - TITLE STATEMENT
Title The Global Brand :
Remainder of title how to create and develop lasting brand value in the world market /
Statement of responsibility, etc. Nigel Hollis
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York :
Name of publisher, distributor, etc. Palgrave Macmillan,
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent xvii, 254 p. ;
Dimensions 25 cm.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand name products.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Branding (Marketing).
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sản phẩm có thương hiệu.
650 04 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Xây dựng thương hiệu (Marketing).
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Sách
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Không cho mượn Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh Thư viện Đại học Khoa học Xã hội và Nhân văn Hồ Chí Minh Khoa Quan hệ quốc tế 26/01/2024   658.827 G562 202110001400 26/01/2024 26/01/2024 Sách

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