Buy this book : studies in advertising and consumption / edited by Mica Nava ... [et al.].
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TextLanguage: English Publication details: London : Routledge, 1997Edition: 1st edDescription: xii, 355 p.; 24 cmISBN: 041514132XSubject(s): Advertising -- Social aspects | Consumer behavior | Consumption (Economics) -- Social aspectsDDC classification: 659.1
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Sách | Trung tâm Đào tạo Quốc tế - ĐH Khoa học Xã hội và Nhân văn Hồ Chí Minh Trung tâm Đào tạo Quốc tế | 659.1 B992 (Browse shelf (Opens below)) | Available | 300200000165 |
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| 658.848 I-61 International marketing research / | 658.8708 S942 Successful franchising / | 659 A244 Advertising worldwide : advertising conditions in selected countries / | 659.1 B992 Buy this book : | 659.1 T531 The Three faces of advertising / | 659.13 E27 The effective use of advertising media : | 659.1430941 B862 British television advertising : |
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