Dalrymple, D. J.

Sales management : Concepts and cases - 3rd.ed. - New York Allyn and Bacon 1985 - 681. p. 24 cm.

001615 V 018

0471624950


This student textbook provides an introduction to the role and responsibilities of sales managers. It focuses on the activities of first-line field sales managers, using numerous case studies and emphasizing personal selling, business ethics and industrial selling.

658.81 / S163