TY  - BOOK
AU  - Dalrymple, D. J.
TI  - Sales management : Concepts and cases
SN  - 0471624950
U1  - 658.81 
PY  - 1985///
CY  - New York
PB  - Allyn and Bacon
KW  - This student textbook provides an introduction to the role and responsibilities of sales managers. It focuses on the activities of first-line field sales managers, using numerous case studies and emphasizing personal selling, business ethics and industrial selling
N1  - 001615; V 018
ER  -