Bateson, J. E. G. <br/><br/>
Managing services marketing 

 - Chicago (etc.)  Oxford University Press  1989 
 - 591. p.  24 cm. 
<br/><br/> 001626  V 028 
<br/><br/><label>ISBN: </label>0030081475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / M266