TY  - BOOK
AU  - Kotler., Philip
AU  - Armstrong, Gary
TI  - Principles of marketing
SN  - 0137053606
U1  - 658.8 
PY  - 1989///
CY  - Englewood Cliffs, N.J
PB  - Van Nostrand Reinhold
KW  - Marketing
N1  - 001651; V 030
ER  -