TY  - BOOK
AU  - Ostroff, Feff
TI  - Successful marketing to the 50 consumer
SN  - 0138602972
U1  - 428 
PY  - 1989///
CY  - Englewood Cliffs, N.J
PB  - Irwin
KW  - Market research
KW  - United States
N1  - 002208; V 034
ER  -