Peter, J. Paul <br/><br/>
Marketing management : Knowledge and skills - Text, analysis, cases, plans 

 - 2nd.ed. 
 - Homewood, IL  Berkley Publishing Corporation  1989 
 - 928. p.  24 cm. 
<br/><br/> 001799  V 041 
<br/><br/><label>ISBN: </label>0025606668 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing<br/>Marketing<br/>Marketingmanagement--Management--Management--Case studies
<br/><br/><label>Dewey Class. No.: </label>658.8  / M345