TY  - BOOK
AU  - Peter, J. Paul
TI  - Marketing management : Knowledge and skills - Text, analysis, cases, plans
SN  - 0025606668
U1  - 658.8 
PY  - 1989///
CY  - Homewood, IL
PB  - Berkley Publishing Corporation
KW  - Marketing
KW  - Management
KW  - Case studies
KW  - Marketingmanagement
N1  - 001799; V 041
ER  -