TY  - BOOK
AU  - Peter, Paul J.
AU  - Donnelly, James H.
TI  - Marketing management : Knowledge and skills
SN  - 0025606668
U1  - 658.8 
PY  - 1989///
CY  - Boston
PB  - J.M. Dent & sons Ltd.
N1  - 001797; V 062
ER  -