Bagozzi, Richard P <br/><br/>
Principles of marketing 

 - New York  The Viking Press  1991 
 - 730 p.  28 cm. 
<br/><br/> 004057  V 087 
<br/><br/><label>ISBN: </label>0029465818 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing - Management.<br/>Marketing - Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / P957