TY  - BOOK
AU  - Berkowitz, Eric N
AU  - Kerin, Roger A 
TI  - Marketing
SN  - 0256075131
U1  - 658.8 
PY  - 1989///
CY  - Boston
PB  - The Macmillan company
KW  - Marketing
N1  - 004385; V 090
ER  -