TY  - BOOK
AU  - Keegan, W. J.
AU  - C.Green, Mark
TI  - Principle of global marketing
SN  - 0137222998
U1  - 658.848 
PY  - 1997///
CY  - Upper Saddle River, N.J
PB  - Routledge
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - 000033; CH 033
ER  -