Kotler, Philip <br/><br/>
hững nguyên lý tiếp thị :  principles of marketing.  T.1 

 - TP. Hồ Chí Minh :  Nxb. TP. Hồ Chí Minh,  1994 
 - 395 tr.  23.5 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / NH556N