Kotler, Philip Những nguyên lý tiếp thị : Principles of marketing. T.2 - TP. Hồ Chí Minh : Nxb. TP. Hồ Chí Minh, 1995 - 560 tr. 23.5 cm. Subjects--Topical Terms: Marketing Dewey Class. No.: 658.8 / NH556N