TY  - BOOK
AU  - Mazzarella,William
TI  - Shoveling smoke: advertising and globalization in contemporary India 
U1  - 659.1/0954 21 ed.
PY  - 2003///
CY  - Durham
PB  - Duke University Press
KW  - Advertising
KW  - India
KW  - Social aspects
KW  - Marketing
N1  - Includes bibliographical references (p. [331]-349) and index; Excursus : the commodity image -- Citizens have sex, consumers make love : KamaSutra -- The aesthetic politics of aspiration : KamaSutra II -- Bombay global : mobility and locality -- Bombay local : mobility and locality II -- Indian fun : constructing ’the Indian consumer’
ER  -