Wang, Jing,   1950- <br/><br/>
Brand new China :  advertising, media, and commercial culture / 
Jing Wang. 
 - Cambridge, Mass. :  Harvard University Press,  2008. 
 - xiii, 411 p. :  ill. ;  22 cm. 
<br/><br/>Includes bibliographical references (p. 357-392) and index. 
<br/><br/>Local content -- Positioning the new modern girl -- The synergy buzz and JV brands -- Storytelling and corporate branding -- Bourgeois bohemians in China? -- Hello Moto: youth culture and music marketing -- CCTV and advertising media. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--China.<br/>Marketing--China
<br/><br/><label>Dewey Class. No.: </label>659.10951