Ritzer, George. The McDonaldization thesis : explorations and extensions / George Ritzer. - London ; Thousand Oaks, Calif. : SAGE Publications, 1998. - viii, 212 p. ; 24 cm. Includes bibliographical references (p. [192]-201) and indexes. Subjects--Corporate Names: McDonald’s Corporation--Influence. Subjects--Topical Terms: Franchises (Retail trade) Marketing. Consumption (Economics) Dewey Class. No.: 381/.13