TY  - BOOK
AU  - Ritzer,George
TI  - The McDonaldization thesis: explorations and extensions 
U1  - 381/.13 21 ed.
PY  - 1998///
CY  - London, Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - McDonald’s Corporation
KW  - Influence.
KW  - Franchises (Retail trade)
KW  - Marketing.
KW  - Consumption (Economics)
N1  - Includes bibliographical references (p. [192]-201) and indexes.
ER  -