TY  - BOOK
AU  - Quelch, John A.
AU  - Farris, Paul W. 
TI  - Cases in advertising and promotion management
SN  - 256037132
U1  - 659.1 
PY  - 1987///
CY  - Plano, Tex.
PB  - The New American Library
KW  - Advertising
KW  - Case studies
KW  - Sales promotion
N1  - 002060; V 063
ER  -