Quelch, John A. <br/><br/>
Cases in advertising and promotion management 

 - Plano, Tex.  Dell Publishing Co. Inc.  1987 
 - 759 p.  25 cm 
<br/><br/> 001643  V 064 
<br/><br/><label>ISBN: </label>256037132 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising<br/>Sales promotion<br/>Advertising--Case studies--Case studies
<br/><br/><label>Dewey Class. No.: </label>659.1  / C338