TY - BOOK AU - Quelch, John A. AU - Farris, Paul W. TI - Cases in advertising and promotion management SN - 256037132 U1 - 659.1 PY - 1987/// CY - Plano, Tex. PB - Dell Publishing Co. Inc. KW - Advertising KW - Case studies KW - Sales promotion N1 - 001643; V 064 ER -