Kotler, Philip <br/><br/>
A framework for marketing management / 
Philip Kotler & Kevin Lane Keller 
 - 4th ed. 
 - New Jersey :   Pearson Education International,   2009 
 - 384 p.;   23 cm.  
<br/><br/><label>ISBN: </label>0137131844 9780137131846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Commercial marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / F813