TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - A framework for marketing management
SN  - 0137131844
U1  - 658.8 
PY  - 2009///
CY  - New Jersey : 
PB  - Pearson Education International, 
KW  - Marketing management
KW  - Commercial marketing
ER  -