TY  - BOOK
AU  - Riel,C.B.M.van
AU  - Fombrun,Charles J.
TI  - Essentials of corporate communication : : implementing practices for effective reputation management 
SN  - 9780415328265
U1  - 658.4 
PY  - 2007///
CY  - London ; New York : 
PB  - Routledge, 
KW  - Communication in management
KW  - Corporations
KW  -  Public relations
ER  -