Cateora, Philip R.
International marketing /
Philip R. Cateora ; John L. Graham
- 13th ed
- Boston : McGraw-Hill/Irwin, 2007
- 702 p.; 28 cm.
0071105948 9780071105941
Export marketing
International business enterprises
Internationales Marketing
Tiếp thị quốc tế
658.848 / I-61