TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0071105948
U1  - 658.848 
PY  - 2007///
CY  - Boston : 
PB  - McGraw-Hill/Irwin, 
KW  - Export marketing
KW  - International business enterprises
KW  - Internationales Marketing
KW  - Tiếp thị quốc tế
ER  -