Cateora, Philip R. International marketing / Philip R. Cateora, Mary C. Gilly, John L. Graham. - 14th ed. - Boston : McGraw-Hill Irwin, 2009 - 711 p.; 29 cm. ISBN: 9780073380988 Subjects--Topical Terms: Export marketingInternational business enterprises Dewey Class. No.: 658.8 / I-61