TY  - BOOK
AU  - Roberts,Kevin
AU  - Worldwide,Ceo
AU  - Saatchi & Saatchi
TI  - Lovemarks : : the future beyond brands 
SN  - 1576872041
U1  - 658.8 
PY  - 2004///
CY  - New York : 
PB  - Power House Books, 
KW  - Brand name products
KW  - Marketing
KW  - Forecasting
ER  -