Smith, P. R. <br/><br/>
Marketing communications :    an integrated approach / 
P.R. Smith, Jonathan Taylor 
 - 4th ed. 
 - London :   Kogan Page,   2004 
 - xvi, 696 p.;   25 cm.  
<br/><br/><label>ISBN: </label>9780749442651 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing
<br/><br/><label>Dewey Class. No.: </label>658.802  / M345