Smith, P. R., 1957- Marketing communications : integrating offline and online with social media / PR Smith & Ze Zook - 5th ed. - Philadelphia, PA : Kogan Page, 2011 - 483 p.; 25 cm. ISBN: 9780749461935 9780749461942 Subjects--Topical Terms: Communication in marketingMarketing Dewey Class. No.: 658.802 / M345