Doyle, Peter <br/><br/>
Marketing management and strategy / 
Peter Doyle 
 - 3rd ed. 
 - New Jersey :   Prentice-Hall,   2002 
 - 446 p.;   24 cm.  
<br/><br/><label>ISBN: </label>273651501 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management<br/>Marketing strategy
<br/><br/><label>Dewey Class. No.: </label>658.8  / M345