Burns, Alvin C. <br/><br/>
Marketing research / 
Alvin C. Burns, Ronal F. Bush 
 - 3rd ed. 
 - New Jersey :   Prentice-Hall,   2000 
 - 699 p.;   24 cm.  
<br/><br/><label>ISBN: </label>130144118 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research<br/>The structure of the marketing reseach industry
<br/><br/><label>Dewey Class. No.: </label>658.8  / M345