TY  - BOOK
AU  - Burns,Alvin C.
AU  - Bush,Ronald F.
TI  - Marketing research
SN  - 130144118
U1  - 658.8 
PY  - 2000///
CY  - New Jersey : 
PB  - Prentice-Hall, 
KW  - Marketing research
KW  - The structure of the marketing reseach industry
ER  -