Wimmer, Roger D. <br/><br/>
Mass media research :    an introduction / 
Roger D. Wimmer, Joseph R. Dominick. 
 - 4th ed. 
 - Belmont, Calif :   Wadsworth Pub. Co.,   1994 
 - 468 p.;   24 cm.  
<br/><br/><label>ISBN: </label>534647189 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media --Research
<br/><br/><label>Dewey Class. No.: </label>302.23072  / M414