Rethinking the media audience : the new agenda / Edited by Pertti Alasuutari - London : SAGE, 1999 - 212 p.; 24 cm. ISBN: 0761950702 139780761950707 0761950710 (pbk) 139780761950714 (pbk) Subjects--Topical Terms: Mass media Dewey Class. No.: 302.23 / R438