Keller, Kevin Lane, 1956- Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller - 2nd ed - New Jersey : Prentice Hall, 2003 - 788 p.; 29 cm. ISBN: 131105833 Subjects--Topical Terms: Brand name products --ManagementHàng hiệu --Quản lý Dewey Class. No.: 658.827 / S898